{"id":8164,"date":"2026-06-30T13:19:39","date_gmt":"2026-06-30T04:19:39","guid":{"rendered":"https:\/\/help.scinable.com\/?page_id=8164"},"modified":"2026-07-01T17:51:13","modified_gmt":"2026-07-01T08:51:13","slug":"%e9%80%81%e4%bf%a1%e6%99%82%e9%96%93%e6%9c%80%e9%81%a9%e5%8c%96%ef%bc%88sto%ef%bc%89%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6","status":"publish","type":"page","link":"https:\/\/help.scinable.com\/?page_id=8164","title":{"rendered":"\u9001\u4fe1\u6642\u9593\u6700\u9069\u5316\uff08STO\uff09\u306b\u3064\u3044\u3066"},"content":{"rendered":"<p>\u672c\u30da\u30fc\u30b8\u306f\u3001\u300c\u9001\u4fe1\u6642\u9593\u6700\u9069\u5316\uff08STO: Send Time Optimization\uff09\u300d\u306b\u3064\u3044\u3066\u306e\u8aac\u660e\u3067\u3059\u3002<br \/>\n\u300c\u30e1\u30eb\u30de\u30ac &gt; \u9867\u5ba2\u300d\u3068\u300c\u30e1\u30eb\u30de\u30ac &gt; \u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u9867\u5ba2\u300d\u30e1\u30cb\u30e5\u30fc\u3067\u306e\u30e1\u30eb\u30de\u30ac\u4f5c\u6210\u306b\u304a\u3044\u3066\u3001\u914d\u4fe1\u65e5\u6642\u3084\u914d\u4fe1\u9664\u5916\u306e\u8a2d\u5b9a\u753b\u9762\u3067\u8a2d\u5b9a\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p><span style=\"font-weight: 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style=\"color: #ff0000;\">10%\u306e\u57fa\u6e96\u7fa4<\/span>\u3068<span style=\"color: #ff0000;\">90%\u306e\u6700\u9069\u5316\u7fa4<\/span>\u306b\u81ea\u52d5\u3067\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"8168\" data-permalink=\"https:\/\/help.scinable.com\/?attachment_id=8168\" data-orig-file=\"https:\/\/i0.wp.com\/help.scinable.com\/wp-content\/uploads\/2026\/05\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2026-05-21-12.33.31.png?fit=545%2C259&amp;ssl=1\" data-orig-size=\"545,259\" data-comments-opened=\"0\" data-image-title=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2026-05-21 12.33.31\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/help.scinable.com\/wp-content\/uploads\/2026\/05\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2026-05-21-12.33.31.png?fit=545%2C259&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/help.scinable.com\/wp-content\/uploads\/2026\/05\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2026-05-21-12.33.31.png?resize=545%2C259&#038;ssl=1\" alt=\"\" width=\"545\" height=\"259\" class=\"alignnone size-full wp-image-8168\" srcset=\"https:\/\/i0.wp.com\/help.scinable.com\/wp-content\/uploads\/2026\/05\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2026-05-21-12.33.31.png?w=545&amp;ssl=1 545w, https:\/\/i0.wp.com\/help.scinable.com\/wp-content\/uploads\/2026\/05\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2026-05-21-12.33.31.png?resize=300%2C143&amp;ssl=1 300w\" sizes=\"(max-width: 545px) 100vw, 545px\" \/><\/p>\n<p>\u57fa\u6e96\u7fa4\u3078\u306f\u3001\u6307\u5b9a\u3057\u305f\u300c\u6700\u9069\u5316\u914d\u4fe1\u65e5\u300d\u306e\u300c\u57fa\u6e96\u30e1\u30fc\u30eb\u914d\u4fe1\u6642\u9593\u300d\u306b\u914d\u4fe1\u3055\u308c\u307e\u3059\u3002<br \/>\n\u6700\u9069\u5316\u7fa4\u3078\u306f\u3001\u300c\u6700\u9069\u5316\u914d\u4fe1\u65e5\u300d\u306b\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0<strong>\uff08\u203b1\uff09\uff08\u203b2\uff09<\/strong>\u3067\u914d\u4fe1\u3055\u308c\u307e\u3059\u3002<\/p>\n<p><strong>\u203b1:<\/strong> \u591c\u9593\u65e9\u671d\u306a\u3069\u306e\u914d\u4fe1\u505c\u6b62\u6642\u9593\u3092\u9664\u304d\u307e\u3059\u3002<br \/>\n<strong>\u203b2:<\/strong> \u30e1\u30fc\u30eb\u30b5\u30fc\u30d0\u306e\u51e6\u7406\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u305f\u3081\u3001STO\u306b\u3088\u308b\u914d\u4fe1\u7d42\u4e86\u6642\u9593\u306f\u3001\u914d\u4fe1\u505c\u6b62\u6642\u9593\u306e2\u6642\u9593\u524d\uff08\u914d\u4fe1\u505c\u6b62\u6642\u9593\u304c\u672a\u8a2d\u5b9a\u306e\u5834\u5408\u3001STO\u306e\u914d\u4fe1\u6642\u9593\u306f00:00\u301c23:00\uff09\u3068\u306a\u308a\u307e\u3059\u3002<br \/>\n\uff08\u4f8b\uff09\u914d\u4fe1\u505c\u6b62\u6642\u9593\u304c22:00\u301c08:00\u306e\u5834\u5408\u3001STO\u306e\u914d\u4fe1\u6642\u9593\u306f08:00\u301c20:00\uff08=22:00\u306e2\u6642\u9593\u524d\uff09<\/p>\n<h3>STO\u306e\u914d\u4fe1\u6e96\u5099\u51e6\u7406\u306b\u3064\u3044\u3066<\/h3>\n<p>STO\u306e\u914d\u4fe1\u6e96\u5099\u3068\u3057\u3066\u300110%\u306e\u57fa\u6e96\u7fa4\u306890%\u306e\u6700\u9069\u5316\u7fa4\u3078\u5206\u3051\u308b\u51e6\u7406\u3084\u3001\u6700\u9069\u5316\u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u4e88\u6e2c\u51e6\u7406\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002<br \/>\n\u3053\u308c\u3089\u306e\u51e6\u7406\u306f\u3001<span style=\"color: #ff0000;\">\u300c\u6700\u9069\u5316\u914d\u4fe1\u65e5\u300d\u3067\u6307\u5b9a\u3057\u305f\u65e5\u306e\u524d\u65e5\u306e21:00\u304b\u3089\u958b\u59cb<\/span>\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>STO\u306e\u914d\u4fe1\u6e96\u5099\u304c\u958b\u59cb\u3055\u308c\u308b\u3068\u3001\u30e1\u30eb\u30de\u30ac\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7de8\u96c6\u304c\u3067\u304d\u306a\u304f\u306a\u308a\u307e\u3059\uff08\u914d\u4fe1\u6e96\u5099\u304c\u7d42\u308f\u308a\u3001\u30b9\u30c6\u30fc\u30bf\u30b9\u304c\u300c\u9001\u4fe1\u5f85\u3061\u300d\u306b\u306a\u308b\u3068\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u81ea\u4f53\u3092\u4e2d\u6b62\u3059\u308b\u3053\u3068\u306f\u53ef\u80fd\u3067\u3059\uff09\u3002<\/p>\n<h3>\u7e70\u308a\u8fd4\u3057\u914d\u4fe1\u306b\u3064\u3044\u3066<\/h3>\n<p>STO\u914d\u4fe1\u3067\u306f\u3001\u4e0b\u8a18\u306e\u30d1\u30bf\u30fc\u30f3\u306e\u7e70\u308a\u8fd4\u3057\u914d\u4fe1\u304c\u8a2d\u5b9a\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u6bce\u65e5<\/li>\n<li>\u6bce\u9031<\/li>\n<li>\u6bce\u6708<\/li>\n<li>\u6bce\u5e74<\/li>\n<\/ul>\n<p>\u203b\u5f93\u6765\u306e\u901a\u5e38\u914d\u4fe1\u3067\u306f\u300c\u6bce\u6642X\u5206\u300d\u3068\u3044\u3046\u6307\u5b9a\u304c\u53ef\u80fd\u3067\u3057\u305f\u304c\u3001STO\u914d\u4fe1\u306f1\u65e5\u306e\u4e2d\u3067\u6700\u9069\u306a\u6642\u9593\u306b\u914d\u4fe1\u3059\u308b\u5236\u5fa1\u304c\u5165\u308b\u305f\u3081\u3001\u300c\u6bce\u6642\u300d\u306e\u6307\u5b9a\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<h3>\u914d\u4fe1\u9664\u5916\u306b\u3064\u3044\u3066<\/h3>\n<p>\u901a\u5e38\u914d\u4fe1\u3068\u540c\u69d8\u3001\u914d\u4fe1\u9664\u5916\u306f\u8a2d\u5b9a\u53ef\u80fd\u3067\u3059\u3002<br \/>\n\u305f\u3060\u3057\u3001<span style=\"color: #ff0000;\">STO\u914d\u4fe1\u3068\u540c\u65e5\u306b\u914d\u4fe1\u3057\u305f\u3082\u306e\u3092\u3001\u914d\u4fe1\u9664\u5916\u306e\u6761\u4ef6\u306b\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093<\/span>\uff08=\u524d\u65e5\u307e\u3067\u306b\u914d\u4fe1\u5b8c\u4e86\u3057\u305f\u3082\u306e\u3067\u3042\u308c\u3070\u3001\u6761\u4ef6\u306b\u5229\u7528\u53ef\u80fd\uff09\u3002<\/p>\n<h3>\u914d\u4fe1\u7d50\u679c\u306b\u3064\u3044\u3066<\/h3>\n<p>\u901a\u5e38\u914d\u4fe1\u306e\u914d\u4fe1\u7d50\u679c\u306b\u52a0\u3048\u3001\u4e0b\u8a18\u3092\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n<h4>\u9001\u4fe1\u6642\u9593\u6700\u9069\u5316\u306b\u3088\u308b\u52b9\u679c<\/h4>\n<ul>\n<li>CTR\u5909\u5316\u7387\uff1a<br \/>\n\u57fa\u6e96\u7fa4\uff08\u56fa\u5b9a\u6642\u9593\u914d\u4fe1\uff09\u306b\u5bfe\u3059\u308b\u6700\u9069\u5316\u7fa4\u306e\u30af\u30ea\u30c3\u30af\u7387\u306e\u5909\u5316\u3092\u8868\u3057\u307e\u3059\u3002<br \/>\n\u6570\u5024\u304c\u5927\u304d\u3044\u307b\u3069\u6700\u9069\u5316\u7fa4\u306e\u52b9\u679c\u304c\u9ad8\u304f\u3001\u30de\u30a4\u30ca\u30b9\u306e\u5834\u5408\u306f\u52b9\u679c\u304c\u4f4e\u3044\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002<br \/>\n\u9001\u4fe1\u6642\u9593\u6700\u9069\u5316\u306b\u306f\u30e2\u30c7\u30eb\u306e\u5b66\u7fd2\u304c\u5fc5\u8981\u3067\u3001\u52b9\u679c\u304c\u73fe\u308c\u308b\u306b\u306f\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002<br \/>\n\u8a08\u7b97\u5f0f\u306f\u3001\u300c\u30af\u30ea\u30c3\u30af\u7387(\u6700\u9069\u5316\u7fa4) \/ \u30af\u30ea\u30c3\u30af\u7387(\u57fa\u6e96\u7fa4) &#8211; 1\u300d\u3092%\u8868\u8a18\u306b\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/li>\n<li>\u30af\u30ea\u30c3\u30af\u7387(\u57fa\u6e96\u7fa4)\uff1a<br \/>\n\u57fa\u6e96\u7fa4\u306e\u914d\u4fe1\u306e\u30af\u30ea\u30c3\u30af\u7387\uff08\u30af\u30ea\u30c3\u30af\u4f1a\u54e1\u6570 \/ \u914d\u4fe1\u6570\uff09\u3067\u3059\u3002<\/li>\n<li>\u30af\u30ea\u30c3\u30af\u7387(\u6700\u9069\u5316\u7fa4)\uff1a<br \/>\n\u6700\u9069\u5316\u7fa4\u306e\u914d\u4fe1\u306e\u30af\u30ea\u30c3\u30af\u7387\uff08\u30af\u30ea\u30c3\u30af\u4f1a\u54e1\u6570 \/ \u914d\u4fe1\u6570\uff09\u3067\u3059\u3002<br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"8384\" data-permalink=\"https:\/\/help.scinable.com\/?attachment_id=8384\" data-orig-file=\"https:\/\/i0.wp.com\/help.scinable.com\/wp-content\/uploads\/2026\/06\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2026-06-29-19.24.48.png?fit=735%2C180&amp;ssl=1\" data-orig-size=\"735,180\" data-comments-opened=\"0\" data-image-title=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2026-06-29 19.24.48\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/help.scinable.com\/wp-content\/uploads\/2026\/06\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2026-06-29-19.24.48.png?fit=735%2C180&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/help.scinable.com\/wp-content\/uploads\/2026\/06\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2026-06-29-19.24.48.png?resize=735%2C180&#038;ssl=1\" alt=\"\" width=\"735\" height=\"180\" class=\"alignnone size-full wp-image-8384\" srcset=\"https:\/\/i0.wp.com\/help.scinable.com\/wp-content\/uploads\/2026\/06\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2026-06-29-19.24.48.png?w=735&amp;ssl=1 735w, https:\/\/i0.wp.com\/help.scinable.com\/wp-content\/uploads\/2026\/06\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2026-06-29-19.24.48.png?resize=300%2C73&amp;ssl=1 300w\" sizes=\"(max-width: 735px) 100vw, 735px\" 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